What the full report contains
A full assessment documents scope and methodology, measured product and market queries, observed visibility evidence, competitor appearances, commerce-readiness signals, exact product fixes and a prioritized implementation plan.
What it does not claim
Observed competitor appearances are evidence from the measured query set, not proof that any single schema or content issue caused an AI system to prefer another merchant.
Sample principle: every recommendation should trace back to observed evidence or a clearly identified technical readiness check.